"...Promoting the idea that happiness is within your grasp is in the interests of corporations trying to bamboozle an overworked and underpaid workforce. It's also favoured by churches trying to get rich quick off the American dream. Ehrenreich traces the fad from Calvinist self-control through Christian Science to blatant assumptions of the holiness of cash. Informing the uneducated and unmedicated that their plight is all their own fault is followed up by instructions for making anything you desire – from a new TV screen to a trip to Mexico – "materialise" through mind control. The censorship of negative opinion combines perfectly with the American policy of each man for himself in the best of all possible worlds.
This is the philosophy that gave us the smart bomb, the space programme, sub-prime mortgages, plenty of psychopaths and Sarah Palin. Every dumb American idea we've all had to stomach and die for can be attributed to this devotion to fantasy and self-satisfaction. Ehrenreich writes that America is unsurpassed in one area: "the reflexive capacity for dismissing disturbing news". Current American euphemisms for getting fired include "releases of resources", "career-change opportunities" and "growth experience".
It's when writing about the cancer industry that she's at her most eloquent. When she got breast cancer, Ehrenreich found that not only did she have to confront a life-threatening illness but also a whole bunch of idiotic pink products, from proud cancer-defying sweatshirts and breast cancer candles, to a teddy bear with a breast-cancer ribbon sewn on its chest...
Read the book review at: Smile or Die by Barbara Ehrenreich | Book review | Books | The Guardian
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